Obama's self organizing grassroots.

Campaigns will look more and more like this in the future. Less central control and more organic and self organizing.

Groundswell (Incorporating Charlene Li's Blog): Could the Social Network Create An Obama Win?: "There's lots of talk in politics about 'energizing the base.' my.barackobama.com is the base for Barack Obama. I still feel there's a flaw in this social network of Obama supporters -- I've seen no evidence that Obama is listening to anything they say. But terms of taking a base of supporters and turning them into a force to accomplish your goals, this may be the most powerful example there is."