Why the GOP needs a (free) Twitter

Twitter really is addicting.

In my pre-Faulkner Strategies days, I wandered the sidewalks of my college campus, pointing my finger and laughing at those social media elitists “tweeting” away on their crackberries. Silly kids, Twitter is for old people, I thought.

So wrong.

A coworker forced me to make a Twitter account 3 hours into my first day of work. I grimaced, sucked it up, and made an account. Since that day, I’ve traveled far and wide in the Twitterland universe, hacking hashtags and conversing with complete strangers. But alas, my journey of Twitter happiness may come to an abrupt end soon.

At a recent media summit at the Sun Valley resort, Twitter rumors ran wild. Although the summit was closed to the media (ironic), it was leaked that the media gurus discussed the possibility of Twitter charging their users for the service.

Bad idea.

The fee to use Twitter probably wouldn’t be real high. But we’d see a decrease in the number of young Twitter users. Which could mean bad things for the Twitter world. And , I believe, bad things for the Republican Party.

Obama captivated the majority of young voters in 2008. He was everywhere: on TV, in college newspapers, and even on college campuses. His presence on the Internet helped young people relate to him. The Republican Party hasn’t done much to appeal to the young voting population – until now.

Unlike Facebook, Twitter allows users to follow celebrities and high-profile politicians. And, not surprisingly, young people are eager to do so. According to a recent survey by Pace University, 54 percent of young Twitter users follow famous individuals.

So what does this have to do with the Republican Party?

According to a February Washington Times article, the Republicans seem to “finally get it” when it comes to using new media. At the time of publishing, 49 of 219 Repubs in Congress were Tweeting, compared with 27 of 317 Democrats. Other high-profile Republicans, such as Sarah Palin, Glenn Beck, and Newt Gingrich are also daily users. The GOP presence on Twitter provides the Party with something it hasn’t had thus far: a direct link to the young population. Their 140-character spin-free messages quickly reach readers, and provide them with an inside look at the politicians’ thoughts. The use of this innovative technology is priceless for Republicans, who young people often view as “old” and “out-of-touch” with the times.

If Twitter remains a free tool (for the sake of my attention span in lecture, let’s hope it does), Republicans have the potential to increase their popularity among young voters. Since utilizing Twitter is the most youthful thing the GOP has done since Sarah Palin had a baby, this is a big deal.