The NRSC markets dirty

The NRSC is up to something that is a little strange in Washington these days…

They paid off their debt. “Every last nickel” of it, they say. Though the committee inherited $4.9 million at the beginning of the year, they’ve overcome their financial burden. The NRSC believes they’ll be the first of the Hill committees to erase their debt. At the end of March, the DSCC had $10.86 million, the DCCC had $8 million..

Though these results may simply be a reflection of the NRSC’s pledge to financial responsibility, I think there’s something more happening here.

The NRSC knows how to play – and market - dirty. Their appeal to donators is just bloody better than the other Hill committees (literally).

Upon visiting the NRSC site, a pop-up advertisement instantly appears, blocking out the content on the site itself and blocking out any trace of optimistic, go-team-go thoughts you may have held. The impending block of black, highly reminiscent of an America’s Most Wanted poster, features a grayscale picture of Arlen Specter. In blood-colored text, the pop-up reads, “Support the NRSC and Stand up Against Former Republican Arlen Specter”. A contribute button is below, taking visitors to a page where they can donate to the NRSC.

With a clever marketing scheme and some relatively simple graphic design techniques, the NRSC has successfully made Specter appear as evil as Voldermort. Seven books later, a lot of Americans are itching for some Harry Potter-like glory… no wonder the NRSC got out of debt.

The other committees should jump on board. The DCCC has resorted to raffling off their Party’s greatest prize: Obama. Contributors who donate automatically get a chance at winning a pass to a June gathering, where Democrats from all over the country will get together to celebrate Obama’s first 100 days.

The site also claims Speaker Pelosi will be attending the event. Judging by the raffle’s minimum required donation ($5), I’m guessing the DCCC is expecting Pelosi to “forget” about this, too.