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Funny yet completely practical list from our Democratic friends at The New Organizing Institute
1. The people who have signed up on your email list and who read your blog are your die-hard supporters. These people love you and are going to pour their hearts into your campaign over the next year (or two, if you win). These people deserve better than canned messages written by an "Internet guy" who doesn't even know you.
2. If you write the messages yourself and really put something of yourself into them, then your supporters who receive them will be far more engaged in your campaign — that means they will do more work and donate *more* money.
3. If you can spend six hours per day on high-dollar fundraising, you can take 15 minutes to jot out a note to your supporters.
4. As someone running for president, you have one of the most interesting lives out of anyone in the world. And yet the canned emails and blog posts we get from you reflect none of that. You have ten amazing stories to tell every single day: tell them!
5. Having some "Internet guy" write your messages is soooooo 2004! People are sick of those canned, formula emails. No one reads them anymore. Actually, no one read them in 2004 either. So wake up to this new medium and put yourself into it the same as you do with, say, television.
6. Now that everyone is opting out of public financing, you need to raise hundreds of millions of dollars between now and November 2008. Everyone in America is disgusted by that. The only way you will get our full participation in helping you to get to that goal is by making a real connection with us and winning our trust that you won't blow it all on sucky adds like they did last time.
7. Because you'll have fun doing it!
8. Because you (the candidate) can say more in one sentence than your staff can say in ten emails.
9. You've got a one-to-many platform that reads one-to-one. Next thing you know, they'll be holding a rally for you on [1]Second Life.
10. Number 10 is up to you. Leave your suggestion in the comments section.
1 comment:
Although I don't work on the official side of his office, I know that Congressman Dan Burton literally writes (or speaks over the phone) many of his own blog posts on www.house.gov/burton. It rings true that the ones he does himself are the best... no offense to his staff.
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